When Aaron and Rob reached out to me I knew it was going to be a lot of fun as we are all into the same stuff having grown up in the same era. Their new Design studio was created to celebrate their individuality.
With the name there were many obvious directions I could have gone with, but I wanted to think a little differently to make sure the direction was unique. I worked on “light wave” as a theory for execution… starting with the type this time, I love how the letters lightly wave into each other… almost like you’re being lead through a journey.
The two dots in the type relate to Aaron and rob as well… I also really dig the logo mark as a wavy line that creates a L&W for lightwave.The reason I popped it within the circle is to visualise the sun… the source of most light waves we see on this planet… which was also the theory for the colour choice.
I got a little carried away and thought of a hand doing a “light wave” so thought these added assets worked really well. One of my all time favourites.