Wolf MTB is a lifestyle and apparel brand that focuses on the outdoor adventure industry. They reached out to me to create their new brand identity as they were struggling to use their original design across multiple applications. My brief was to create a simple, iconic, and timeless design that allowed them ease of use across multiple platforms and products... hands down one of the most powerful logos I have ever created.
Knowing the need for this logo to work seamlessly across all their products and platforms, I had to lean into the power of simplicity. Going with an abstract vision of a wolf's face allowed me to tie a cool visual to the brand, something that people would remember instantly was a must. But I really wanted to embrace the outdoors and the raw energy of the mountains, so I cleverly created mountains out of the wolf ears, and by keeping the sharp jagged edges I managed to emote the right energy for their audience.