
CALAVERA CYCLE CLUB
BRAND IDENTITY - CUSTOM TYPE - PATTERN CREATION
This was such a fun project to be involved with… a new collective of humans creating all things cool in the cycle world.





The Story Behind The Logo
Calavera means Skull so really wanted to play off that vibe - but I also didn’t want it to be that main focus.
Giving the type a slick little Mexican vibe and moving that through to the skull gives the whole look a speedy and unique vibe.
I really dove deep into the type but this cool condensed type just worked.
fiercly local but available worldwide