FELIX & FOX
Getting kids excited about juicing in the good stuff… Felix & Fox is an adventurous kids juicing company that helps parents get their little ones to enjoy their fruit and veg.
This was so fun to work on as it allowed me to embrace my inner child… Felix & Fox are the names of the owners two sons and I really wanted to let them lead the narrative.
Adding in a faces to both the names brought them to life to become personalities. This allowed us to use the faces and the individual X shapes for bodies, to create as alternative identity elements.
The ability to use these elements as story telling assets in future marketing pushes will bring the fun / friendly and adventurous spirit of the company to life.
There is so much room for serious brand identity play with this one.