No Bullsh*t Branding
My new book, No Bullsh*t Branding, is now available for pre-order.
Stop selling pretty logos. Start building brands that work in the real world.
In No Bullsh*t Branding, I strip branding back to what it truly requires. No mystique. No posturing. No bloated decks. Just clear tools and creative confidence to build brands that succeed in the market, not only in portfolios.
You will learn to build brands from the inside out using the Five Idea Keys, the Minimum Viable Brand, and reputation-through-evidence frameworks.
You will discover:
- Why real brands begin with truthful ideas, not tactics
- How to use the Five Idea Keys to turn sparks into structured brand foundations
- How to build a Minimum Viable Brand without unnecessary complexity
- How to choose names, messaging, and visuals that serve the idea
- How to attract aligned clients through proof, not persuasion
- How to grow your reputation alongside your client work, without burnout