I love to push the boat when it comes to cannabis companies as there is so much mundane design being done… stuff that is too obvious and zero fun for an industry that is huge and will only get bigger and bigger.

I love this peace sign with the fingers as cacti.. it emotes such a playful and approachable character that will help them to stand out amongst the crowd. As they are based in the desert I really wanted to being that through into the identity as well… the added sun gives it the feel of a deserts landscape and I love the dunes that can be played with across the visuals.