I really wanted to celebrate everything good about this company... it’s heritage and jungle vibe where so important to visualise.The brief was to be inspired by Vietnam and create an identity that was vibrant and playful... we went through a little bit of a journey with this one - mainly my fault - but as you can see the end result is beautiful and the colours are ace. The pattern uses ancient Vietnamese symbols along with some fresh jungle foliage and I love the negative space bamboo in the U.