Bridge the gap between strategy and design and become more intentional with your ideas, creativity, and process through brand identity design.
Brand Identity Design
What’s inside:
THIS SOUNDS GREAT…
BUT WHAT IS IN THE COURSE?
-
CURRICULUM
-
01: How to Build Creative Confidence
- Introduction 01:00
- Lesson 1: What Kind Of Designer Do You Want To Be? 10:22
- Lesson 2: An Honest Evolution Of Made By James 10:10
- Lesson 3: Five Ways To Build Creative Confidence 10:37
- Lesson 4: Success Leaves Clues. Find Your Icons. 09:04
- Lesson 5: Building Time Into Your Week For Personal Development 07:31
-
02: So WTF Is Brand Identity?
- Introduction 0:42
- Lesson 1: What Is Brand Identity and Why Is It Important? 8:10
- Lesson 2: Why I Bother With This Process 9:48
- Lesson 3: Who The Fuck Is Brand Identity For? 4:05
-
03: The Brand Story
- Introduction 0:57
- Lesson 1: What Is Brand Story and Why Is It Important? 9:45
- Lesson 2: How Story Dictates The Positioning Of A Brand 10:26
- Lesson 3: What Is Your Brand Story? 1:59
- Lesson 4: Toms – Brand Story Audit 1:57
-
04: The Brand Personality
- Introduction 0:47
- Lesson 1: What Is Brand Personality and Why Is It Important? 11:53
- Lesson 2: The Psychology Behind Brand Personality 5:41
- Lesson 3: What Is Your Brand Personality? 1:34
- Lesson 4: Liquid Death – Brand Personality Audit 2:27
-
05: The Brand Name
- Introduction 1:03
- Lesson 1: What Is The Brand Name and Why Is It Important? 7:26
- Lesson 2: What Do You Do If A Client Needs Help Naming? 6:50
- Lesson 3: What To Do If Your Client Has A Shit Name!? 5:06
- Lesson 4: Does Your Brand Name Work? 2:16
- Lesson 5: Gorilla – Brand Name Audit 1:45
-
06: The Services / Products
- Introduction 0:46
- Lesson 1: Why Products and Services Matter! 5:55
- Lesson 2: How About Some Light Competitor Analysis? 6:52
- Lesson 3: What Makes You Different? 1:24
- Lesson 4: Apple – Brand Name Audit 2:51
-
07: The Verbal Identity (Tone / Voice / Style)
- Introduction 0:49
- Lesson 1: What Is The Verbal Identity? Why Is Verbal Identity Important? 7:04
- Lesson 2: The Voice Pillars 8:57
- Lesson 3: How Do You Communicate Your Voice? 2:39
- Lesson 4: Who Gives A Crap – Verbal Identity Audit 2:59
-
08: The Visual Identity
- Introduction 2:05
- Lesson 1: What Is The Visual Identity? Why Is It Important? 7:33
- Lesson 2: Visual Design Systems 7:11
- Lesson 3: The Key Considerations When It Comes To Visual Identity 12:25
- Lesson 4: Does Your Visual Identity Need Some Refinement? 2:25
- Lesson 5: Oatly – Visual Identity Audit 3:41
-
09: Why All This Matters
- Introduction 0:56
- Lesson 1: How Does This Information Help Our Clients? 3:32
- Lesson 2: How Does This Information Help Us Designers? 6:11
- Lesson 3: Reach Out To Three Of Your Favourite Clients 1:53
-
10: The MBJ Process for Building Brand Identities
- Introduction 1:31
- Lesson 1: My Entire Process (An Overview) 10:54
- Lesson 2: The Gather Process 19:32
- Lesson 3: The Whittle Process 7:55
- Lesson 4: The Ignite Process 10:41
- Lesson 5: The Presentation Process 5:11
- Lesson 6: The Client Execution Process 6:21
-
11: Real World Case Study
- Introduction 1:49
- Lesson 1: Wilden Gather 15:44
- Lesson 2: Wilden Whittle 13:53
- Lesson 3: Wilden Ignite 25:17
- Lesson 4: Wilden Presentation 14:55
-
12: Your Portfolio Piece
- Introduction 2:35
- Lesson 1: Timmy Shot Me Client Call 99:21
Gain personal insights from James on building self-worth, staying inspired, and balancing client work with your own empire-building.
Learn the key areas of brand identity design, how they spark creativity, and why understanding them is essential for success.
Discover how a brand’s unique story emotionally connects with audiences and helps position them against competitors.
Explore how a brand’s personality influences its communication and drives creative thinking, just like human traits do.
Learn how to create impactful brand names and handle the challenge of renaming when a client’s existing name falls short.
Understand how a brand’s products or services define its audience and position it for visual and marketing success.
Master the use of words to build trust and bring a brand to life through consistent messaging.
Learn how to develop logos, color schemes, and design systems that ensure a brand’s visual consistency across all touchpoints.
Understand how intentionality and clarity in brand identity design set you apart and give your work purpose.
Discover James’ process of gathering, refining, and igniting ideas to create meaningful brand identities for clients.
See how the MBJ process is applied to a real client, from discovery to the creation of a successful brand identity.
Apply what you’ve learned by designing a real-world brand identity for Timmy, James’ videographer, and submit your work for a chance at mentorship.
HEARS’S WHAT OUR
STUDENTS
HAVE TO SAY
-
Faqs
-
What’s the difference between this course and the Branded Type Course?
-
What’s the difference between this course and the Logo Legends Course?
The Brand Identity Course teaches designers how to create full brand identities, including aspects like storytelling, brand personality, verbal and visual identity, and delivering comprehensive branding solutions for clients. It covers the entire branding process, guiding designers to craft intentional, cohesive brand identities.
The Branded Type Course, however, is specialized in typography and how to create powerful, custom type-based logos and wordmarks. It focuses on the anatomy of type, font creation, and how typography plays a critical role in branding. This course helps designers master the craft of using type as a key element of brand identity, particularly in logo design and wordmarks.
The Brand Identity Course focuses on teaching designers how to develop complete brand identities, covering everything from strategy to visual execution. It delves into the full scope of branding, including storytelling, brand personality, verbal and visual identity, client processes, and workshops, giving designers the tools to create intentional, cohesive brands.
The Logo Legends Course, on the other hand, is specifically centered around logo design, with a focus on crafting iconic logos. It hones in on the process of creating standout logos, emphasizing style, creativity, and practical tools for logo design mastery.