connect with the RIGHT clients and KEEP them coming back
Become a trusted partner to the RIGHT clients and build a business that supports your life.
The Purple Cloak Crew will help you gain a deeper understanding of how clients think and make purchasing decisions, enabling you to build a consistent and reliable income stream for your business in this 90-day online group coaching program.
CHOOSE YOUR BUYING OPTION
Start date
The week of September 9th
Length
90 days
PRICE
$1750 (paid in full), or
3 monthly payments of $650
Difficulty Level
Intermediate
Prerequisite
Foundational knowledge of design, working with clients, light software skills needed, a passion for being creative and different.
Money Back Guarantee
If you complete the steps in this program and still lack clarity on how to find the right clients for your business, we will refund your money. Simply email team@themadebyjames.com before the final week of the 90-day program, and we will provide a full refund.
Format:
Learning materials sent every Friday
(Pre Recorded Content / PDFs / Resources)
Double loop learning on Tuesday at 11am PST / 7pm BST
(Live Group Sesh / 1 hour / Where We Learn Together)
Water cooler session on Thursdays at 11am PST / 7pm BST
(Live Group Sesh / 1 hour / Where We Question What We Have Learnt)
The extra goodies:
A community base for networking, materials and inspiration
A daily WhatsApp group of thought-provoking bits to stretch your thinking
Adaptable structures and plans for your business
Game plan for continued success after the program ends
Actionable accountability sessions after the program ends
Our approach accommodates different learning styles, ensuring all individuals can effectively engage and apply the material
Attract and retain great clients. Grow a sustainable business that you can enjoy.
Challenge the status-quo
We will empower you to question conventional wisdom and engage in critical thinking. We provide a framework to identify unproductive ideas and avoid energy-sapping solutions that distract rather than enable. We will reveal common misconceptions about 'client needs' by validating them with actual clients.
Learn new processes
We have brought in new perspectives from hospitality, sports coaching and the world of advertising to innovate the client experience and to help you become your clients favourite choice. Helping you to set clear goals, build a growing business and create a profitable and energising environment to work in.
Take it to the real world
We will work with you to build a network of the right clients. We don’t just tell you what to do, we will show you what to do by helping you arrange events, build sandboxes for client interactions and leave you with a plan that we know works as its been validated by real world clients.
Small Things can make a big difference
We are sick of all the “get rich quick” sales hacks and have made sure not to create a program that gets you to an answer quickly, but instead, the RIGHT answer over time. We will give you small, actionable steps that you can put in place that will compound massively overtime.
“I've been able to offer more services to my current clients (with great boundaries in place), get way (WAY) more referrals, and grow a ton this year in a super intentional way with James' guidance! All without needed to create endless amounts of content or even show up on social media at all.”
CECILIA
GRAPHIC DESIGNER
Find new ways to connect
with the right clients
Sick of all the 'online gurus' telling you what to do? Want to do more fulfilling work, increase your creative energy and revenue? This program can help.
We need to stop being distracted by the opinions of others. It's clouding our judgment and taking us further away from our own version of success. We need to double down on the things that make us happy, define clear goals, and market ourselves in a way that allows us to stay top of mind for years to come.
Success means different things to different people. I will teach you how to build the business YOU want, I will give you all the tools you need to find YOUR clients, and I will help you bring focus back to YOUR version of success.
I know what it takes to build a life on your own terms. It's a mixture of many things that include marketing, focus, boundaries, strategy, time efficiency, relationship building and an incredible talent for sniffing out bullshit.
I built this program to help you start to master them all.
CHOOSE YOUR BUYING OPTION
meet your instructors
Made By James
(James Martin)
James Martin, better known as Made By James, is transforming the design education landscape with his rebellious creativity and relentless determination. He has dedicated 20 years of his life to achieving creative excellence, being sought after by clients for the impact his work has on businesses and the meticulously crafted experiences he delivers.
He now has one purpose: to build the best designers on the planet.
Through his real-world experience, he understands that to land your 'dream client,' you first need to become a 'dream designer.' The status quo within the design education space is focused solely on external outcomes, when the real focus should be on internal transformation. He knows if he can help designers become comfortable with the unpredictability of the real creative world, then the predictable stuff becomes even easier to manage.
His full focus is as an educator to brand designers, but he is also a best-selling author, public speaker, and creative partner at Lincoln Design Co., where the team works daily with the likes of Disney, Liquid Death, and Nike. He is dedicated to guiding the next generation of designers with action, honesty, and love, creating a future where designers and clients thrive together.
MELINDA LIVSEY
With almost a decade of experience as a graphic designer followed by seven years as a brand strategist, Melinda Livsey has established herself as a pivotal figure in the creative industry. Her mission is to help creatives become valued partners to their clients, shifting from mere order takers to essential collaborators.
She is the creator of The Brand Strategy Bootcamp, a program designed to transform creatives into valued partners. Through her uncertified brand strategy approach, hundreds of creatives have uncovered their intrinsic value, enabling them to deliver measurable results to their clients. Many of these clients have been featured on platforms such as Netflix, AppleTV+, Dragon’s Den, and in publications like Forbes. Melinda's unique perspective and dedication to her craft continue to inspire and elevate the next generation of creative professionals.
Thad Cox
Between two decades in the creative industry as an award winning Art Director for Leo Burnett and Saatchi & Saatchi, running a hotel with a Michelin-star restaurant in Cornwall, and even becoming a UEFA-licensed football coach in London, Thad has a distinct mix of experiences, failures, lessons, and triumphs that inform his thinking.
He’s on a bigger mission to change how creatives think about business. He wants to give them the tools and confidence to challenge conventional thinking to go after what they want by using their unique creative skills to grow their business in a way that brings them joy and profit.
Over the 90 days we will
take a 3-phase approach:
Phase One: RESET / REFOCUS / REACT
This phase is all about helping designers rethink their current methods, drop what isn't working, and develop a strategic mindset. We’ll guide you from feeling lost and distracted to having a clear vision of your role in the design world—empowering you to cut through the bullshit and recognize what's really important.
Week 1: Identifying the Traps
This week focuses on understanding the pitfalls of distractions and manipulative marketing, building critical thinking and confidence, and learning to identify and steer clear of misleading information.
Week 2: The Time Exchange Analysis
This week delves into optimizing time allocation between client priorities, personal growth and developing a unique personal and professional identity through creativity and taste curation.
Week 3: Strategic Planning & Setting Goals
This week emphasizes the significance of strategic planning, setting SMART goals, and adopting a strategic mindset for achieving consistent results, along with an introduction to 90-day sprints to break down larger objectives into manageable tasks and maintain focus and motivation.
Week 4: The Gaps Between Designers & Clients
This week, we explore common misconceptions about client needs, examine the differences in perspectives between designers and clients, and discuss strategies for effective collaboration to close the gaps and ensure that energy and time are focused in the right areas.
Phase Two: Connecting with the Right Clients
We'll dive into mastering client communication, strategic marketing, and effective pricing, all while setting boundaries that strengthen your client relationships and boost your profits in the process. By the end of this phase, talking to clients about your value and pricing won't make you anxious. Instead, you'll gain the confidence to be your best self and set yourself up for success.
Week 5: Communicating with the Right Clients
This week delves into mastering impactful client conversations, innovative networking strategies, and conveying your exceptional value to clients with confidence and clarity.
Week 6: Marketing to the Right Clients
This week focuses on identifying where clients pay attention, developing unique selling propositions, effective client outreach, and staying top of mind for years to come.
Week 7: Pricing & Profit Strategies
This week, we tackle essential business skills: mastering alternative pricing strategies, deepening profit insights, honing negotiation techniques, and confidently raising prices to boost competitiveness and profitability.
Week 8: The PPP Boundaries (Personal, Professional, Project)
This week, we focus on setting and maintaining strong boundaries. Learn to handle client objections, prevent scope creep, manage late payments, and deal with clients who ghost you, ensuring professional control and resilience.
Phase Three: Keeping the Right Clients
In this phase, we'll focus on anticipating client needs, crafting unforgettable experiences, delivering top-notch work, and building long-term relationships to keep clients coming back. You'll shift from being just a pixel pusher or technician to becoming a trusted partner for your clients. If you consistently apply what you learn, you’ll attract the right clients and keep a steady stream of revenue flowing through you business.