Brand Identity
Design Course

Bridge the gap between strategy and design and become more intentional with your ideas, creativity, and process through brand identity design.

$199.00

BUY NOW

Category: THE COURSES

CLIENT WORKSHOP
TOOLS

Questionnaires &
Templates

Editable Presentation Deck

lifetime access to updates

Learn brand identity and bridge the gap between the world of strategy and implementation.

Become more intentional with your ideas, creativity, and process in this course that details Made By James’ method for designing stand out brand identities that speak to your client, their industry and most importantly… their audience.

What’s inside:

50+ Video Lessons
Client Workshop Tools
Real-World Case Study
Questionnaires & Templates
Step-by-Step Design Process
Portfolio-Ready Project
Lifetime Access & Updates

Become a problem-solving powerhouse for your clients without giving up your design passions…

Set Yourself Up for Success:

Get to know James, boost your creative confidence and define the kind of designer you want to be.

Learn the Foundations:

Discover what brand identity truly is, why it’s crucial and how it drives decision-making.

Understand the Process:

Learn the components of brand identity, run client workshops, and make a real impact.

Take it to the Real World:

See every step of a real-world project, and confidently apply these lessons to your own work.

The MBJ Process:

Discover James’ process of gathering, refining, and igniting ideas for brand identities.

Design Your Own Way™:

Use what you’ve learned to create a portfolio-worthy brand identity that makes you proud.

THIS SOUNDS GREAT…
BUT WHAT IS IN THE COURSE?

CURRICULUM
01: How to Build Creative Confidence

Gain personal insights from James on building self-worth, staying inspired, and balancing client work with your own empire-building.

Introduction 01:00
Lesson 1: What Kind Of Designer Do You Want To Be? 10:22
Lesson 2: An Honest Evolution Of Made By James 10:10
Lesson 3: Five Ways To Build Creative Confidence 10:37
Lesson 4: Success Leaves Clues. Find Your Icons. 09:04
Lesson 5: Building Time Into Your Week For Personal Development 07:31

02: So WTF Is Brand Identity?

Learn the key areas of brand identity design, how they spark creativity, and why understanding them is essential for success.

Introduction 0:42
Lesson 1: What Is Brand Identity and Why Is It Important? 8:10
Lesson 2: Why I Bother With This Process 9:48
Lesson 3: Who The Fuck Is Brand Identity For? 4:05

03: The Brand Story

Discover how a brand’s unique story emotionally connects with audiences and helps position them against competitors.

Introduction 0:57
Lesson 1: What Is Brand Story and Why Is It Important? 9:45
Lesson 2: How Story Dictates The Positioning Of A Brand 10:26
Lesson 3: What Is Your Brand Story? 1:59
Lesson 4: Toms – Brand Story Audit 1:57

04: The Brand Personality

Explore how a brand’s personality influences its communication and drives creative thinking, just like human traits do.

Introduction 0:47
Lesson 1: What Is Brand Personality and Why Is It Important? 11:53
Lesson 2: The Psychology Behind Brand Personality 5:41
Lesson 3: What Is Your Brand Personality? 1:34
Lesson 4: Liquid Death – Brand Personality Audit 2:27

05: The Brand Name

Learn how to create impactful brand names and handle the challenge of renaming when a client’s existing name falls short.

Introduction 1:03
Lesson 1: What Is The Brand Name and Why Is It Important? 7:26
Lesson 2: What Do You Do If A Client Needs Help Naming? 6:50
Lesson 3: What To Do If Your Client Has A Shit Name!? 5:06
Lesson 4: Does Your Brand Name Work? 2:16
Lesson 5: Gorilla – Brand Name Audit 1:45

06: The Services / Products

Understand how a brand’s products or services define its audience and position it for visual and marketing success.

Introduction 0:46
Lesson 1: Why Products and Services Matter! 5:55
Lesson 2: How About Some Light Competitor Analysis? 6:52
Lesson 3: What Makes You Different? 1:24
Lesson 4: Apple – Brand Name Audit 2:51

07: The Verbal Identity (Tone / Voice / Style)

Master the use of words to build trust and bring a brand to life through consistent messaging.

Introduction 0:49
Lesson 1: What Is The Verbal Identity? Why Is Verbal Identity Important? 7:04
Lesson 2: The Voice Pillars 8:57
Lesson 3: How Do You Communicate Your Voice? 2:39
Lesson 4: Who Gives A Crap – Verbal Identity Audit 2:59

08: The Visual Identity

Learn how to develop logos, color schemes, and design systems that ensure a brand’s visual consistency across all touchpoints.

Introduction 2:05
Lesson 1: What Is The Visual Identity? Why Is It Important? 7:33
Lesson 2: Visual Design Systems 7:11
Lesson 3: The Key Considerations When It Comes To Visual Identity 12:25
Lesson 4: Does Your Visual Identity Need Some Refinement? 2:25
Lesson 5: Oatly – Visual Identity Audit 3:41

09: Why All This Matters

Understand how intentionality and clarity in brand identity design set you apart and give your work purpose.

Introduction 0:56
Lesson 1: How Does This Information Help Our Clients? 3:32
Lesson 2: How Does This Information Help Us Designers? 6:11
Lesson 3: Reach Out To Three Of Your Favourite Clients 1:53

10: The MBJ Process for Building Brand Identities

Discover James’ process of gathering, refining, and igniting ideas to create meaningful brand identities for clients.

Introduction 1:31
Lesson 1: My Entire Process (An Overview) 10:54
Lesson 2: The Gather Process 19:32
Lesson 3: The Whittle Process 7:55
Lesson 4: The Ignite Process 10:41
Lesson 5: The Presentation Process 5:11
Lesson 6: The Client Execution Process 6:21

11: Real World Case Study

See how the MBJ process is applied to a real client, from discovery to the creation of a successful brand identity.

Introduction 1:49
Lesson 1: Wilden Gather 15:44
Lesson 2: Wilden Whittle 13:53
Lesson 3: Wilden Ignite 25:17
Lesson 4: Wilden Presentation 14:55

12: Your Portfolio Piece

Apply what you’ve learned by designing a real-world brand identity for Timmy, James’ videographer, and submit your work for a chance at mentorship.

Introduction 2:35
Lesson 1: Timmy Shot Me Client Call 99:21

HEARS’S WHAT OUR
STUDENTS
HAVE TO SAY

The Logo Legends Course is more than just a course! There is so much value here! Being a relatively new designer, this course has been a game changer for me.

Definitely recommended! It is well worth the investment.

MARI
Logo Legends Student

This course is transformative. It connected me back to my passion for logos and branding. It gave me my confidence back. My fire. I can honestly say it changed the directional course for my future, and I will always be thankful for James for that.

CAITLYN
Logo Legends Student

This was a no brainer for me. Got your Mail and immediately bought the course. I always wanted to make my own font. I was working on it since I wrote my first letter! Cant wait to inhale this one. All your other courses are banger as well.

NIKOL
Branded Type Student

James provides a wealth of information into the design field while adding the extra touch of being personable. His excitement for the work he creates in the design community and drives you to want to exceed in creating your path in graphic design.

SHAWN
Logo Legends Student

Being a uni student, there is so much ‘real world’ knowledge that James shares which I would never otherwise learn from formal education. This course has it all…and his raw, authentic, and fully transparent personality makes it extremely enjoyable to watch.

ADAM
Logo Legends Student

Because of the value and knowledge your course gave me, I went ahead and invested in all of your courses and bought your book. I’ve learned a lot and have seen how my logo designs and overall design process have gotten way better than only a year ago.

Yaritza
Logo Legends + Brand Identity Student

Faqs
What’s the difference between this course and the Branded Type Course?

The Brand Identity Course teaches designers how to create full brand identities, including aspects like storytelling, brand personality, verbal and visual identity, and delivering comprehensive branding solutions for clients. It covers the entire branding process, guiding designers to craft intentional, cohesive brand identities.

The Branded Type Course, however, is specialized in typography and how to create powerful, custom type-based logos and wordmarks. It focuses on the anatomy of type, font creation, and how typography plays a critical role in branding. This course helps designers master the craft of using type as a key element of brand identity, particularly in logo design and wordmarks.

What’s the difference between this course and the Logo Legends Course?

The Brand Identity Course focuses on teaching designers how to develop complete brand identities, covering everything from strategy to visual execution. It delves into the full scope of branding, including storytelling, brand personality, verbal and visual identity, client processes, and workshops, giving designers the tools to create intentional, cohesive brands.

The Logo Legends Course, on the other hand, is specifically centered around logo design, with a focus on crafting iconic logos. It hones in on the process of creating standout logos, emphasizing style, creativity, and practical tools for logo design mastery.

Brand Identity Design Course