I want to be your no-nonsense design mentor…
…the mentor I wish I had navigating my creative career. I want to guide you through the wild, exciting, ever-changing landscape of design.
Your Creativity Drives Your Success
Over the last 20 years, I’ve been developing my creativity to help separate myself from the sea of sameness. Starting as a nobody working from my garage, I’ve built a successful agency, caught the attention of publishers, spoken on stages worldwide, built a badass community of creative rebels, and landed my dream job at Lincoln Design Co., where we collaborate with brands like Nike, Netflix, Disney, and Liquid Death.
What was the key
to all of this?
My creativity… and a bucket tonne of patience – haha. It was nothing to do with my business acumen, sales tactics, or understanding of the golden fucking ratio. Creativity was my edge… in fact, it was the only thing I had over the competition. To stand out, I knew I had to be different, execute briefs differently, and find creative ways to start conversations.
I learned to cut the crap and treat people like equals, not like I was the only one with a clue! My ego definitely tripped me up on some projects and relationships in the early days, but those moments taught me a lot. I learned to curate my taste, shape my environment, and embraced illogical thinking to make progress.
Now, don’t
get me wrong…
….the business side of creativity is important, and there are many great people teaching that already. But without the ability to stand out for your creativity, all the ‘business smarts’ in the world won’t matter. If you’re not chosen, you’re forgotten. In this industry, your ability to generate and execute imaginative ideas will set you apart… it’s your creative currency! Without it, no matter how skilled you are at sales, you risk becoming replaceable.
Creativity isn’t just for your clients—it can infuse into your own marketing, relationships, and life. It will support you when the unpredictable real world comes knocking. Thinking differently will make you stand out in the sea of sameness. As when you become logical, you become predictable; and when you become predictable, you become replaceable.
I will help you become irreplaceab.
I’m here to share everything I know and everything I’m still discovering. We’re in this together, and my knowledge is not mine to keep.
