The Logo Legends
Course

This course dives deep into creating a successful design career. I show you all the steps I have taken to find big-money clients, build a thriving agency, and grow a colossal personal brand in a hugely competitive market

$147.00

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CLIENT WORKSHOP
TOOLS

Questionnaires &
Templates

Editable Presentation Deck

lifetime access to updates

BECOME A LOGO LEGEND! THIS COURSE WILL HELP GROW YOUR CREATIVITY, YOUR MIND, AND YOUR BUSINESS

I know how difficult it is to find your voice and position yourself as a creative, as I live it every day with you! This course is focused on giving you all the insight and tools to make a successful career as a logo designer, brand identity designer, and creative. This is not just your average course – as well as lifetime access to the course I will be giving you free access to my private creative community where you will get exclusive access to me and the other legends on this course.

What’s inside:

12 hours of video instruction
Easy-to-follow lessons within each module
Resources like contracts & brief questionnaires
Lifetime access to the course
Full access to my private logo community
A fun learning experience

This course is focused on giving you all the insight and tools…

Step-by-Step Guide to Building a Design Career

Learn how to create a successful design career from scratch, just like the user did.

Strategies for Attracting Big-Money Clients

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Insights on Growing a Personal Brand

Get expert advice on building a colossal personal brand as a logo designer.

Business Growth Techniques

Learn how to scale your business to six figures through brand identity work alone.

Access to a Private Creative Community

Get expert advice on building a colossal personal brand as a logo designer.

Lifetime Course Access

Enjoy lifetime access to all course materials and future updates.

THIS SOUNDS GREAT…
BUT WHAT IS IN THE COURSE?

CURRICULUM
MODULE 1 – LOGO DESIGN 101

Introduction to module 1 01:27
Lesson 1: What is logo design & why is it important? 12:49
Lesson 2: The different types of logos 27:54
Lesson 3: What makes a good logo? 18:43
Lesson 4: Who inspires me? 15:19
Lesson 5: Logo vs branding 04:53
Lesson 6: The Logo Design Niche 19:51

MODULE 2 – SETTING YOURSELF UP FOR BUSINESS

Introduction to module 2 02:10
Lesson 1: Who are you? 13:29
Lesson 2: How to define your style? 18:59
Lesson 3: Defining your services 21:10
Lesson 4: Building your brand 29:57
Lesson 5: Building trust into your brand? 22:37

MODULE 3 – SETTING YOURSELF UP FOR CLIENTS

Introduction to module 3 01:48
Lesson 1: Pricing your creative work 43:32
Lesson 2: Ways to find & gain clients 31:33
Lesson 3: The client process 20:39
Lesson 4: The client experience 08:16
Lesson 5: Protecting your creative goodness 32:22
Lesson 6: My project management toolkit 15:37

MODULE 4 – MY LOGO PROCESS

Introduction to module 4 02:28
Lesson 1: The brief questionnaire 24:39
Lesson 2: The mood board 16:34
Lesson 3: The client discovery call 11:26
Lesson 4: Word mapping 17:51
Lesson 5: Rapid prototyping 13:19
Lesson 6: Defining and refining my ideas 43:39
Lesson 7: Presenting my ideas 10:23

MODULE 5 – MY LOGO PROCESS IN ACTION

Introduction to module 5 01:35
Lesson 1: My Visible Mend Introduction 01:43
Lesson 2: Breaking down the brief 08:51
Lesson 3: Word mapping process 06:23
Lesson 4: Rapid prototyping 03:02
Lesson 5: Defining my idea 08:00
Lesson 6: Presenting my idea 02:05
Lesson 7: Developing the concept 05:26
Lesson 8: Finalising the files (my logo package) 03:21

MODULE 6 – HOW I COME UP WITH IDEAS

Introduction to module 6 01:25
Lesson 1: Where are ideas found? 08:48
Lesson 2: Executing my chosen direction 11:29
Lesson 3: Gridding and balance 40:12
Lesson 4: When to choose type 14:16
Lesson 5: Adding personality to your designs 26:53
Lesson 6: Think then re-think 12:49

MODULE 7 – LOGO CASE STUDIES

Introduction to module 7 01:10
Lesson 1: Existential Psychiatry 04:00
Lesson 2: Superrocketman 03:52
Lesson 3: The Union Building 04:04
Lesson 4: The Nineteenth 04:21

MODULE 8 – EXECUTING AND SELLING YOUR IDEAS

Introduction to module 8 01:41
Lesson 1: Build the narrative and show the journey 13:48
Lesson 2: Love your language 11:54
Lesson 3: Show it working in the real world 06:11
Lesson 4: The logo feedback process 18:44
Lesson 5: How to format your emails 11:53

MODULE 9 – DESIGN TIME

Sketchy Beans Intro 01:45
Lesson 1: Explain the mood board and the brief 04:41
That’s a wrap! 05:32

HEARS’S WHAT OUR
STUDENTS
HAVE TO SAY

The Logo Legends Course is more than just a course! There is so much value here! Being a relatively new designer, this course has been a game changer for me.

Definitely recommended! It is well worth the investment.

MARI
Logo Legends Student

This course is transformative. It connected me back to my passion for logos and branding. It gave me my confidence back. My fire. I can honestly say it changed the directional course for my future, and I will always be thankful for James for that.

CAITLYN
Logo Legends Student

This was a no brainer for me. Got your Mail and immediately bought the course. I always wanted to make my own font. I was working on it since I wrote my first letter! Cant wait to inhale this one. All your other courses are banger as well.

NIKOL
Branded Type Student

James provides a wealth of information into the design field while adding the extra touch of being personable. His excitement for the work he creates in the design community and drives you to want to exceed in creating your path in graphic design.

SHAWN
Logo Legends Student

Being a uni student, there is so much ‘real world’ knowledge that James shares which I would never otherwise learn from formal education. This course has it all…and his raw, authentic, and fully transparent personality makes it extremely enjoyable to watch.

ADAM
Logo Legends Student

Because of the value and knowledge your course gave me, I went ahead and invested in all of your courses and bought your book. I’ve learned a lot and have seen how my logo designs and overall design process have gotten way better than only a year ago.

Yaritza
Logo Legends + Brand Identity Student

Faqs
What’s the difference between this course and the Branded Type Course?

The **Logo Legends Course** focuses exclusively on the art and craft of creating iconic logos. It teaches designers how to develop memorable logo concepts, refine their skills, and master the tools needed to create professional, impactful logos that stand the test of time. It covers the entire process, from sketching to vector refinement and client presentation.

In contrast, the **Branded Type Course** dives into typography and the creation of custom type-based logos and wordmarks. This course hones in on understanding type anatomy, crafting unique fonts, and using typography as a powerful branding tool. While both courses cover logo design, **Logo Legends** emphasizes overall logo creation techniques, while **Branded Type** specializes in typographic mastery for branding.

What will I learn in the Logo Legends Course that I wouldn’t in the Brand Identity Course?

In Logo Legends, you’ll gain a deep understanding of logo design beyond the broader branding elements covered in the Brand Identity Course. You’ll learn about logo concept development, sketching techniques, creating vector logos, and refining logos into polished designs ready for client presentations. The course focuses specifically on building versatile logos that work across different media and applications.

The Logo Legends Course