Go from random font chooser
to custom type bruiser with
The Branded Type Course
The Branded Type Course is crafted for those who dare to dream big and design bold. Graphic designers, branding enthusiasts, design students, visual identity designers, and logo designers —this is your call to arms.
If your heart beats faster at the thought of breaking the mold and your thirst for the knowledge to elevate your design prowess, The Branded Type Course is your battlefield. It's tailored for individuals who are not just looking to learn but to lead in the realms of typography within branding, it will transform you and your work into someone that stands out and does not blend in.
- lifetime access
- self-paced & pre-recorded videos
- 5+ hours of type BASED knowledge bombs
- Tips & tricks for crafting bespoke WORD MARKS
- Practical portfolio-enhancing MODULES
- Free Branded font starter kit
- Grid templates for logotype exploration
- 30+ page editable style guide
- A bonus tool to help you build your own font in Illustrator
Why The Branded Type Course?
The Branded Type Course transcends the boundaries of traditional education; it's an insurgence against the mundane.
This course plunges into the depths of typography and branding, granting you the power to craft designs that not only stand out but also stand the test of time. Armed with a curriculum crafted to provoke thought and inspire innovation, you'll evolve far beyond a designer. You'll emerge as a trailblazer, equipped to revolutionize the branding of your clients and set new benchmarks in the design landscape.
Deepen your knowledge and:
Elevate your custom type skills
Learn real-world stuff that works
LEARN EVERYTHING FROM PRINCIPLES TO LICENSING
what you will learn!
In this course, we'll start from the very basics, guiding you through the fascinating world of typefaces and fonts, teaching you how to distinguish between them, and showing you how they can be used to express a brands identity and values. You'll learn how to:
Understand the Anatomy of Type: Dive into the components that make up letters and how they influence our perception.
Master Typographic Principles: Grasp the fundamentals of hierarchy, alignment, contrast, and color theory.
Design Wordmarks and Logotypes: Create unique and memorable brand marks that stand out.
Navigate Adobe Illustrator: Use essential tools and techniques to bring your typographic designs to life.
Apply Typography in Branding: Learn how to apply your designs and font choices across various media to create a cohesive visual identity.
Understand The Intricacies: Gain and understanding of Font Licensing and the details that surround the selling of custom type to your clients.
Understand how to:
Create unique type for your logo projects
Choose and pair fonts for your clients
Put your knowledge into practice
THIS SOUNDS GREAT, BUT
WHAT IS IN THE COURSE?
Course Overview:
Module 01: A TYPOGRAPHIC DISCOVERY
LESSONS: 5
Embark on your journey by exploring the rich history and dynamic power of typography. Discover the craft behind impactful letter-based logos and the secrets to making type speak volumes.
Lesson 1: A Brief Typographic History
Lesson 2: Understanding typefaces and fonts
Lesson 3: The Anatomy of Type
Lesson 4: The different types of letter based logos
Lesson 5: The Evolution of branded type
Module 02: TYPOGRAPHIC PRINCIPLES
LESSONS: 5
Elevate your designs with the understanding of typographic principles. Learn how to wield hierarchy, alignment, contrast, and consistency to tell compelling visual stories that captivate and engage your clients audiences.
Lesson 1: Hierarchy: The Art of Visual Ordering
Lesson 2: Alignment: Creating Structured Harmony
Lesson 3: Contrast: Visual Interest and Focus on colour theory
Lesson 4: Consistency: The Key to Cohesion
Lesson 5: Accessibility: Why it all matters
Module 03: THE CLIENT SIDE OF TYPE
LESSONS: 6
Streamline client approval processes, craft impactful wordmarks, perfect font pairings, ensure responsive design, and assist clients in consistent brand execution.
Lesson 1: Symbol vs Word mark - That is the question
Lesson 2: The Client Approval Process For Word marks
Lesson 3: Characteristics of Effective Wordmarks
Lesson 4: Font Pairing Strategies for Clients
Lesson 5: Making Word Marks Work Responsively
Lesson 6: Helping Clients Consistently Execute
Module 04: BUILDING YOUR CONFIDENCE IN TYPE
LESSONS: 7
Explore how to boost your typography confidence with lessons on brand identity, sketch techniques, font customization, digital transitions, and invaluable design tips, enhancing your professional portfolio and skills.
Lesson 1: How Build The Confidence Bucket
Lesson 2: Understanding A Brands Identity
Lesson 3: A Font Licensing Crash Course
Lesson 4: Sketch Techniques
Lesson 5: Customising Existing Fonts
Lesson 6: Transitioning to Digital
Lesson 7: Tips & Tricks For Exploration
Module 05: CASE STUDY - THINKLESS
LESSONS: 6
Experience the full cycle of branding with this hands-on case study. I will be diving deep into the process of developing one of my favourite ever word marks.
Lesson 1: Project Overview and Objectives
Lesson 2: Research and Concept Development
Lesson 3: Sketching and Design Iterations
Lesson 4: Final Design and Font Pairing
Lesson 5: Application and Implementation
Lesson 6: Brand Kit Execution / Presentation
Module 06: REDESIGNING AN EXISTING WORD MARK (practical)
LESSONS: 1
From concept to critique, this module guides you through the process of brand essence discovery. Hone your skills in sketching, refining, and presenting designs that tell a story.
Lesson 1: The Brief
Join The Branded Type
Course Because:
You'll Become a Design Leader: This course is your pathway from learning to leadership in the design community.
Build a Standout Portfolio: Engage in practical projects that not only reinforce your learning but also enhance your professional portfolio.
Ignite Your Creative Spark: Immerse yourself in an environment where your creativity is not just welcomed but celebrated. Fuel your imagination with groundbreaking ideas and transformative design concepts.
Are You Ready to Transform Your Design Career? Enroll in The Branded Type Course and step into your role as a creator of the future. Let your designs not just be seen, but felt. Let them not just speak, but shout.
Welcome to The Branded Type Course. Your Evolution Starts Now.
- lifetime access
- self-paced & pre-recorded videos
- 5+ hours of type BASED knowledge bombs
- Tips & tricks for crafting bespoke WORD MARKS
- Practical portfolio-enhancing MODULES
- A bonus tool to help you build your own font in Illustrator