THE BRANDED
TYPE COURSE

Go from random font chooser to custom type bruiser with The Branded Type Course. Crafted for those who dare to dream big and design bold.

$147.00
BUY NOW
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THE BRANDED TYPE COURSE

$147.00
BUY NOW

1,256 students
enrolled.

5+ hours of
pre-recorded lessons

lifetime access to updates

free bonus resources

The Branded Type Course is crafted for those who dare to dream big and design bold…

This course plunges into the depths of typography and branding, granting you the power to craft designs that not only stand out but also stand the test of time. Armed with a curriculum crafted to provoke thought and inspire innovation, you’ll evolve far beyond a designer. You’ll emerge as a trailblazer, equipped to revolutionize the branding of your clients and set new benchmarks in the design landscape.

What’s inside:

  • 5+ hours of pre-recorded video lessons
  • Lifetime access to updates
  • Practical portfolio-enhancing modules
  • Grid templates for logotype exploration
  • 30+ page editable style guide
  • A bonus tool to help you build your own font in illustrator

In this course, we’ll start from 
the very basics, guiding you through the fascinating world 
of typefaces and fonts…

…teaching you how to distinguish between them, and showing you how they can be used to express a brands identity and values.
Understand the Anatomy of Type:

Dive into the components that make up letters and how they influence our perception.

Master Typographic Principles:

Grasp the fundamentals of hierarchy, alignment, contrast, and color theory.

Navigate Adobe IllustratoR:

Use essential tools and techniques to bring your typographic designs to life

Apply Typography in Branding:

Grasp the fundamentals of hierarchy, alignment, contrast, and color theory.

Understand The Intricacies:

Gain an understanding of Font Licensing and the selling of custom type to your clients.

Design Wordmarks and Logotypes

Create unique and memorable brand marks that stand out.

THIS SOUNDS GREAT…
BUT WHAT IS IN THE COURSE?

  • CURRICULUM

  • Module 01: A TYPOGRAPHIC DISCOVERY

    • Embark on your journey by exploring the rich history and dynamic power of typography. Discover the craft behind impactful letter-based logos and the secrets to making type speak volumes.

    • Lesson 1: A Brief Typographic History 14:28
    • Lesson 2: Understanding typefaces and fonts 4:18
    • Lesson 3: The Anatomy of Type 7:38
    • Lesson 4: The different types of letter based logos 11:35
    • Lesson 5: The Evolution of branded type 18:06

  • Module 02: TYPOGRAPHIC PRINCIPLES

    • Elevate your designs with the understanding of typographic principles. Learn how to wield hierarchy, alignment, contrast, and consistency to tell compelling visual stories that captivate and engage your clients audiences.

    • Lesson 1: Hierarchy: The Art of Visual Ordering 14:42
    • Lesson 2: Alignment: Creating Structured Harmony 11:21
    • Lesson 3: Contrast: Visual Interest and Focus on colour theory 13:37
    • Lesson 4: Consistency: The Key to Cohesion 9:33
    • Lesson 5: Accessibility: Why it all matters 10:38

  • Module 03:  THE CLIENT SIDE OF TYPE

    • Streamline client approval processes, craft impactful wordmarks, perfect font pairings, ensure responsive design, and assist clients in consistent brand execution.

    • Lesson 1: Symbol vs Word mark – That is the question 22:42
    • Lesson 2: The Client Approval Process For Word marks 17:09
    • Lesson 3: Characteristics of Effective Wordmarks 17:13
    • Lesson 4: Font Pairing Strategies for Clients 17:38
    • Lesson 5: Making Word Marks Work Responsively 11:17
    • Lesson 6: Helping Clients Consistently Execute 20:10

  • Module 04: BUILDING YOUR CONFIDENCE IN TYPE

    • Explore how to boost your typography confidence with lessons on brand identity, sketch techniques, font customization, digital transitions, and invaluable design tips, enhancing your professional portfolio and skills.

    • Lesson 1: How Build The Confidence Bucket 16:49
    • Lesson 2: Understanding A Brands Identity 11:26
    • Lesson 3: A Font Licensing Crash Course 16:56
    • Lesson 4: Sketch Techniques 44:09
    • Lesson 5: Customising Existing Fonts 25:38
    • Lesson 6: Transitioning to Digital 11:19
    • Lesson 7: Tips & Tricks For Exploration 5:03

  • Module 05: CASE STUDY – THINKLESS

    • Experience the full cycle of branding with this hands-on case study. I will be diving deep into the process of developing one of my favourite ever word marks.

    • Lesson 1: Project Overview and Objectives 2:27
    • Lesson 2: Research and Concept Development 10:33
    • Lesson 3: Sketching and Design Iterations 9:58
    • Lesson 4: Final Design and Font Pairing 8:00
    • Lesson 5: Application and Implementation 7:52
    • Lesson 6: Brand Kit Execution / Presentation 7:03

  • Module 06: REDESIGNING AN EXISTING WORD MARK (practical)

    • From concept to critique, this module guides you through the process of brand essence discovery. Hone your skills in sketching, refining, and presenting designs that tell a story.

    • Lesson 1: The Brief 3:46

HEARS’S WHAT OUR
STUDENTS
HAVE TO SAY

The Logo Legends Course is more than just a course! There is so much value here! Being a relatively new designer, this course has been a game changer for me.

Definitely recommended! It is well worth the investment.

MARI
Logo Legends Student

This course is transformative. It connected me back to my passion for logos and branding. It gave me my confidence back. My fire. I can honestly say it changed the directional course for my future, and I will always be thankful for James for that.

CAITLYN
Logo Legends Student

This was a no brainer for me. Got your Mail and immediately bought the course. I always wanted to make my own font. I was working on it since I wrote my first letter! Cant wait to inhale this one. All your other courses are banger as well.

NIKOL
Branded Type Student

James provides a wealth of information into the design field while adding the extra touch of being personable. His excitement for the work he creates in the design community and drives you to want to exceed in creating your path in graphic design.

SHAWN
Logo Legends Student

Being a uni student, there is so much ‘real world’ knowledge that James shares which I would never otherwise learn from formal education. This course has it all…and his raw, authentic, and fully transparent personality makes it extremely enjoyable to watch.

ADAM
Logo Legends Student

Because of the value and knowledge your course gave me, I went ahead and invested in all of your courses and bought your book. I’ve learned a lot and have seen how my logo designs and overall design process have gotten way better than only a year ago.

Yaritza
Logo Legends + Brand Identity Student

THE BRANDED
TYPE COURSE

$147.00
BUY NOW
  • 5+ hours of pre-recorded video lessons
  • Lifetime access to updates
  • tips & tricks for crafting bespoke word marks
  • practical portfolio-enhancing modules
  • grid templates for logotype exploration
  • 30+ page editable style guide
  • a bonus tool to help you build your own font in illustrator

Go from random font chooser to custom type bruiser.

  • Faqs

  • What’s the difference between this course and the Logo Legends Course?

    • The Branded Type Course is dedicated to mastering typography for logo and branding purposes. It focuses on creating custom type-based logos and wordmarks, exploring the anatomy of type, and building fonts. Designers learn how to manipulate typography creatively to enhance their logo designs and elevate brand identities.

    On the other hand, the Logo Legends Course provides a broader approach to logo creation, encompassing various styles beyond typography. It guides designers through the entire logo design process, from ideation and sketching to final vector creation. While Branded Type specializes in typography, Logo Legends covers the complete journey of logo design.

  • What will I learn in the Branded Type Course that I wouldn’t in the Brand Identity Course?

    • n Branded Type, you’ll dive deep into the intricacies of typography, learning how to create and refine custom type for logos and wordmarks. You’ll gain the skills to craft fonts and understand how typography shapes a brand’s visual language. This course is ideal for designers who want to specialize in type and use it as a core element in their logo work.

    The Brand Identity Course, on the other hand, provides a more comprehensive approach to branding as a whole, covering storytelling, visual identity, and developing complete brand experiences beyond just typography.

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