The MBJ HOTEL
Where Creative Business
Owners Become Irreplaceable.

The creative industry is loud. Everyone’s got a formula, 
a script, a system you “must” follow. It’s exhausting. 
It’s confusing. And it makes you doubt yourself.

MBJ Hotel is different. It’s a community of creative business owners who are done with cookie-cutter advice. No gurus. No templates. Just real people, running real businesses, figuring it out together.

It’s time to stop chasing and
start leading. Welcome to
the MBJ Hotel.

Let’s tell it like it is. Right now, the creative industry is in a bit of a mess.
Everyone’s shouting. Telling you what you should be doing.

“Use this script.”

“Follow this funnel.”

“Do these ten things and you’ll be sorted.”

It’s exhausting, isn’t it? All this advice is supposed to help, but it’s doing 
the opposite.

You feel like you’re drowning. Every time you build some momentum, another expert voice tells you you’re doing it wrong.

SO, YOU STOP:

  • YOU QUESTION EVERYTHING.
  • YOU LOSE CONFIDENCE.
  • NOW YOU’RE STUCK.

YOU’RE:

  • OVERTHINKING.
  • CONSUMING MORE ADVICE THAN YOU’LL EVER NEED.
  • FEELING PARALYSED BECAUSE ALL THE ADVICE CONTRADICTS ITSELF.

You’re not broken. The system is

WHY WE BUILT
MBJ HOTEL

We’ve been where you are. The creative industry is full of people telling you what to do. But here’s the truth:

No one else knows your path.

We learned this the hard way. We tried all the advice. And still, the only thing that worked was this:

  • Take action, even when it’s imperfect
  • Get feedback from real people, not gurus
  • Learn to trust yourself again

The MBJ Hotel isn’t here to give you more instructions. We’re here to help you rebuild your confidence, one step at a time. Because once you have confidence, you’ll figure out your own answers.

THE PROBLEM
WITH MOST
COMMUNITIES

Most business communities are echo chambers. Designers teaching designers. Entrepreneurs copying what their competitors are doing. Coaches giving out tactics without ever asking, “What does your client really want?”
They leave out the most important part: The client.
But here’s what we’ve learned after running businesses for over 20 years: Your clients often have the answers you’re looking for.

When you:

  • Bring clients into the process, they’ll tell you what they need
  • Understand their world, they’ll trust you with bigger responsibilities
  • Collaborate, you’ll build a relationship that lasts

Without that trust? You’re just another one-and-done freelancer, constantly chasing your next project.
We don’t want that for you.

WHAT MAKES MBJ HOTEL
DIFFERENT?

We’re not going to promise you overnight success. 

This isn’t about shortcuts. Here’s what you’ll get instead:
1. You’ll Involve Clients, Not Guess.

Most creatives stay stuck because they’re working in a bubble.

WE’LL HELP YOU:
  • Ask better questions and involve your clients in the process
  • Take an interest in their business
  • Build solutions that go beyond what they asked for

When you do this, clients come back. They trust you. And that trust is what keeps your business stable.

2. You’ll Stop Using Someone Else’s Template.

You’ve probably followed advice that didn’t feel right.
It’s because you were trying to project a persona that wasn’t you. And when you attract clients based on that false persona, there’s a disconnect.
They work with you once, but they don’t come back.

WE’LL HELP YOU:
  • Show up as your true self
  • Attract clients who respect and align with your values
  • Build strategies that work because they’re tailored to you

When you do this, clients come back. They trust you. And that trust is what keeps your business stable.

3. You’ll Build a Client Experience They Can’t Forget.

Here’s the secret: Clients aren’t just paying for your work.
They’re paying for how you make them feel.

We’ll teach you how to:
  • Apply hospitality-inspired service to your client relationships
  • Anticipate their needs before they ask
  • Turn one-off projects into long-term partnerships

When you do this, clients come back. They trust you. And that trust is what keeps your business stable.

4. You’ll Learn from Real Business Owners.

Most communities and courses are run by people who’ve never been on the other side of the table. They haven’t been the client. Or they’ve been out of touch for years.

At MBJ Hotel, we’ve run businesses.

We’ve worked at the top of the design and advertising world. We’ve built boutique hotels and Michelin-starred restaurants. We’ve coached in professional football academies. We understand the client’s perspective because we’ve been there.

We practise what we teach every day, in real businesses. In our own Business – the MBJ Studio. We’ll help you see the bigger picture.

5. You’ll Be Part of a Small, Focused Community

No endless Facebook threads. No being lost in a crowd.

WE’LL HELP YOU:
  • Build deep relationships with other creative business owners
  • Get personalised feedback from our mentors
  • Share your wins and learn from others’ experiences

We know that growth happens faster when you’re surrounded by the right people.

HOW IT WORKS

We’ve designed a three-step process to help
you build creative and business mastery:
1. TOOLS & RESOURCES 

Fill in your knowledge gaps with self-paced guides on pricing, marketing and business strategy.

3. Collaboration and Leadership

Work with clients and peers to master relationship building and leadership.

2. PROJECT BASED LEARNING

Take action on real-world projects. You’ll:
Build confidence through feedback
Test and refine your process
Learn by doing

What’s Waiting for You.

Imagine waking up to
a business that works
for you:

  • Clients seek you out for your thinking, not your price tag
  • Your income is steady and reliable
  • You feel energised and excited to create
This isn’t just possible. It’s what happens when you master the process.

your stay At MBJ Hotel Awaits 

We’re not here to give you more to do. We’re here to help you trust yourself again.
If you’re ready to take action, rebuild your confidence and become irreplaceable – it’s time to check in.

FAQS

To work in the MBJ Studio, start by enrolling in the Design Industry Playbook, our core course that builds essential skills through MBJ’s Creative Offense and Creative Defense frameworks. Upon completing the Playbook, you’ll have the opportunity to submit your portfolio, demonstrating your style and readiness for client work. We review Playbook graduates’ portfolios and select those who align with MBJ’s values for paid, real-world projects.

The Brand Identity Course focuses on developing complete brand identities, including storytelling, brand personality, and visual/verbal identity. In contrast, The Design Industry Playbook offers a broader approach, covering business essentials, social media growth, managing client relationships, and expanding creative skills beyond branding.

The Logo Legends Course is specialized in crafting iconic logos, focusing on design techniques and tools. The Playbook, however, provides a comprehensive guide on business strategies, brand growth, and leveraging creativity beyond logo design, aiming for a holistic industry approach.

The Branded Type Course is dedicated to mastering typography and custom type-based logos. The Playbook goes beyond typography, covering business development, industry skills, and strategies for long-term growth in the design industry, offering a wider range of knowledge and tools.

The Logo Legends Course is specialized in crafting iconic logos, focusing on design techniques and tools. The Playbook, however, provides a comprehensive guide on business strategies, brand growth, and leveraging creativity beyond logo design, aiming for a holistic industry approach.

The Logo Legends Course is specialized in crafting iconic logos, focusing on design techniques and tools. The Playbook, however, provides a comprehensive guide on business strategies, brand growth, and leveraging creativity beyond logo design, aiming for a holistic industry approach.